When working as a creative for an in-house company, there is never a lack of social media posts that need designing. At BOA, we ran, tested, and analyzed just about every type of post imaginable. Here is a snippet of what I have created for Instagram, which includes paid and organic posts/stories.
TRAIL TEAM INTRODUCTION
BOA sponsored multiple trail run athletes in the EMEA region. These were organic posts that introduced the athlete and the products they performed in.
BOA PIONEER WELCOME
BOA maintains a roster of top tier athletes that compete at the highest levels. When signed, we made the announcement via an organic post.
When testing paid media, multiple options were developed to see what would perform best. These ads tested lifetyle vs. studio photography.
La Sportiva Cyklon CampaignArt Directon / Digital Design / Print Design
2021 Fall CampaignArt Directon
Dialed In CampaignCampaign Design / Art Direction
Habu Fit SystemArt Direction / Brand Identity / Web Design / Design
BOA Pioneer / Grayson MurphyArt Direction
BOA Pioneer / Vincent VietArt Direction
Performance Fit LabEnvironmental Design / Art Direction / Design
L6 Reel Platform LaunchPackaging Design
The Running EventEnvironmental Design
habu Brand ExplorationBrand Identity / Design
CatalystBrand Identity / Design