THE PERFORMANCE FIT LAB
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The Performance Fit Lab is BOA's crown jewel in biomechanical testing. What does that mean?
PhDs x High Tech Equipment / Athletes = Science
At least something to that effect. There's a lot of learning going on in that lab. Launched in 2019, I was tasked with creating an environment that evoked the clean aesthetic often found in a lab setting while still incorporating some of BOA's key brand elements. This culminated in a photo shoot that I art directed to help seed the media launch.
ENVIRONMENTAL DESIGN /
ART DIRECTION / DESIGN
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ROLE
Art direction and design
CREATIVE DIRECTOR
Garrett Davis
INSTALLER
Kree8
PHOTOGRAPHY
Kody Kohlman
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