ROOTS COMMUNITY HEALTH
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Roots Community Health is a non-profit organization based out of Oakland, California. Their mission is to uplift those impacted by systemic inequities and poverty, accomplishing this through medical and behavioral health care, health navigation, workforce enterprises, housing, outreach, and advocacy.
They were looking to modernize their brand after many years of serving their community. This option focuses on creating the tree form out of negative space as a nod to Roots being an integral backbone to the city it uplifts.
BRAND IDENTITY
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ROLE
Art direction and design
CREATIVE DIRECTOR
Joe Lopez
LOGO
WEBSITE
PRINT AD
COLLATERAL
Other Work
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The Running EventEnvironmental Design
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CatalystBrand Identity / Design
