HABU BRAND EXPLORATION
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BOA Technology's sub-brand, habu, went through a major growth spurt in 2020. A website, brand standards, and product catalog were all launched in the span of a year. In addition, I also did an exploration on updating the brand identity.
We looked at everything from slight evolutions to some radical changes. The final proposal ended up in the evolved mark camp that used custom letterforms that spoke to the modern, technical product that habu is.
Due to various timing and budget circumstances, the logo update did not move forward. But we were able to evolve the brand in other areas that helped with its future expansion.
BRAND IDENTITY / DESIGN
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ROLE
Design
CREATIVE DIRECTOR
Garrett Davis
SKETCHES AND EARLY VECTOR WORK
FINAL PROPOSAL
COMPARISON
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