SAUCONY SWITCHBACK 2 CAMPAIGN
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Grayson Murphy is an up-and-coming athlete in the running world. She straddles the line between trail, road, and track and finds ways to dominate in each category. After signing with Saucony, we had a chance to film her in the all-new Switchback 2, featuring BOA.
With such a dynamic athlete and product combination, we developed a multi-pronged effort to capture all the content needed for this go-to-market campaign. I was tasked with creating a photography shot list, developing storyboards for the animation video, and art directing video on shoot days and in the edit room.
ART DIRECTION
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ROLE
Photo and video art direction and graphic design
CREATIVE DIRECTOR
Garrett Davis
PRODUCTION
Elissa Banker
PHOTOGRAPHY
Kody Kohlman
VIDEO
Creative Director/BOA – Garrett Davis
Creative Director/SPILLT – Ed Rhine
Art Director/BOA – Mike Spencer
AD/Animator/SPILLT – Brian Long
3D/SPILLT – Jon Drobil
Editor/SPILLT – Jerem Sloan Sound Design/Music/Mix – Coupe Studios
Brand Director/BOA – Elissa Banker
ANIMATION VIDEO
PIONEER VIDEO
INSTAGRAM POSTS
PRINT AD
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