SAUCONY SWITCHBACK 2 CAMPAIGN
—
Grayson Murphy is an up-and-coming athlete in the running world. She straddles the line between trail, road, and track and finds ways to dominate in each category. After signing with Saucony, we had a chance to film her in the all-new Switchback 2, featuring BOA.
With such a dynamic athlete and product combination, we developed a multi-pronged effort to capture all the content needed for this go-to-market campaign. I was tasked with creating a photography shot list, developing storyboards for the animation video, and art directing video on shoot days and in the edit room.
ART DIRECTION
–
ROLE
Photo and video art direction and graphic design
CREATIVE DIRECTOR
Garrett Davis
PRODUCTION
Elissa Banker
PHOTOGRAPHY
Kody Kohlman
VIDEO
Creative Director/BOA – Garrett Davis
Creative Director/SPILLT – Ed Rhine
Art Director/BOA – Mike Spencer
AD/Animator/SPILLT – Brian Long
3D/SPILLT – Jon Drobil
Editor/SPILLT – Jerem Sloan Sound Design/Music/Mix – Coupe Studios
Brand Director/BOA – Elissa Banker
ANIMATION VIDEO
PIONEER VIDEO
INSTAGRAM POSTS
PRINT AD
Other Work
La Sportiva Cyklon CampaignArt Directon / Digital Design / Print Design
Spatial Informatics GroupBrand Identity
Dialed In CampaignCampaign Design / Art Direction
Valley Children's Hospital Impact ReportUX Design / Web Design
Sierra Nevada CorporationGraphic Design / Tradeshow Design / Branding
2021 Fall CampaignArt Directon
RootsBrand Identity
Habu Fit SystemArt Direction / Brand Identity / Web Design / Graphic Design
Travis Credit UnionCampaign Design / Animation
Performance Fit LabEnvironmental Design / Art Direction / Design
BOA Pioneer / Vincent VietArt Direction
L6 Reel Platform LaunchPackaging Design
The Running EventEnvironmental Design
habu Brand ExplorationBrand Identity / Design
