SAUCONY SWITCHBACK 2 CAMPAIGN

Grayson Murphy is an up-and-coming athlete in the running world. She straddles the line between trail, road, and track and finds ways to dominate in each category. After signing with Saucony, we had a chance to film her in the all-new Switchback 2, featuring BOA. 

With such a dynamic athlete and product combination, we developed a multi-pronged effort to capture all the content needed for this go-to-market campaign. I was tasked with creating a photography shot list, developing storyboards for the animation video, and art directing video on shoot days and in the edit room.

ART DIRECTION

ROLE
Photo and video art direction and graphic design

CREATIVE DIRECTOR 
Garrett Davis

PRODUCTION
Elissa Banker

PHOTOGRAPHY
Kody Kohlman

VIDEO
Creative Director/BOA – Garrett Davis
Creative Director/SPILLT – Ed Rhine

Art Director/BOA – Mike Spencer
AD/Animator/SPILLT – Brian Long
3D/SPILLT – Jon Drobil
Editor/SPILLT – Jerem Sloan Sound Design/Music/Mix – Coupe Studios
Brand Director/BOA – Elissa Banker

ANIMATION VIDEO

PIONEER VIDEO

INSTAGRAM POSTS

MikeSpencerDesign-BOAPioneerGraysonMurphy-IG-1-1920×1280-1
MikeSpencerDesign-BOAPioneerGraysonMurphy-IG-2-1920×1280-1

PRINT AD

MikeSpencerDesign-BOAPioneerGraysonMurphy-PrintAd-1920×1280-1

Other Work

La Sportiva Cyklon CampaignArt Directon / Digital Design / Print Design

Dialed In CampaignCampaign Design / Art Direction

2021 Fall CampaignArt Directon

Travis Credit UnionCampaign Design

Cuesta College Concert SeriesGraphic Design / Illustration

Habu Fit SystemArt Direction / Brand Identity / Web Design / Design

Performance Fit LabEnvironmental Design / Art Direction / Design

L6 Reel Platform LaunchPackaging Design

The Running EventEnvironmental Design

habu Brand ExplorationBrand Identity / Design

CatalystBrand Identity / Design

© Mike Spencer 2021