LA SPORTIVA CYKLON CAMPAIGN
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Go-to-market campaign that encompassed print, digital, and social platforms. I led creative on the entire project, including design of a landing page, magazine ads, and endemic ads. I also concepted and art directed the animation video and created the shotlist for the live action photography that was remotely shot in the Dolomites during COVID.
Video pre-roll results recorderd 2x the forecasted views and digital ads beat the targeted CTR benchmarks.
ART DIRECTION / DIGITAL DESIGN / PRINT DESIGN
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ROLE
Art direction and design
CREATIVE DIRECTOR
Joe Starmer
VIDEO
Lumenati & SPILLT
PHOTOGRAPHY & LIVE ACTION FOOTAGE
StoryTeller Labs
VIDEO
LANDING PAGE
DIGITAL ADS
INSTAGRAM POSTS
PRINT ADS
Other Work
2021 Fall CampaignArt Directon
Dialed In CampaignCampaign Design / Art Direction
Habu Fit SystemArt Direction / Brand Identity / Web Design / Design
BOA Pioneer / Grayson MurphyArt Direction
BOA Pioneer / Vincent VietArt Direction
Performance Fit LabEnvironmental Design / Art Direction / Design
L6 Reel Platform LaunchPackaging Design
Social Media CampaignsDigital Design
The Running EventEnvironmental Design
habu Brand ExplorationBrand Identity / Design
CatalystBrand Identity / Design
