LA SPORTIVA CYKLON CAMPAIGN
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Go-to-market campaign that encompassed print, digital, and social platforms. I led creative on the entire project, including design of a landing page, magazine ads, and endemic ads. I also concepted and art directed the animation video and created the shotlist for the live action photography that was remotely shot in the Dolomites during COVID.
The concept is based on building an underworld or parallel universe in the animated space to highlight how a turn of the BOA dial creates a perfect fit within the shoe.
Video pre-roll results recorded 2x the forecasted views and digital ads beat the targeted CTR benchmarks.
ART DIRECTION / DIGITAL DESIGN / PRINT DESIGN
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ROLE
Art direction and design
CREATIVE DIRECTOR
Joe Starmer
VIDEO
Lumenati & SPILLT
PHOTOGRAPHY & LIVE ACTION FOOTAGE
StoryTeller Labs
MOODBOARD
STORYBOARD
VIDEO
LANDING PAGE
DIGITAL ADS
INSTAGRAM POSTS
PRINT ADS
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