LA SPORTIVA CYKLON CAMPAIGN

Go-to-market campaign that encompassed print, digital, and social platforms. I led creative on the entire project, including design of a landing page, magazine ads, and endemic ads. I also concepted and art directed the animation video and created the shotlist for the live action photography that was remotely shot in the Dolomites during COVID. 

Video pre-roll results recorderd 2x the forecasted views and digital ads beat the targeted CTR benchmarks.

ART DIRECTION / DIGITAL DESIGN / PRINT DESIGN

ROLE
Art direction and design

CREATIVE DIRECTOR 
Joe Starmer

VIDEO
Lumenati & SPILLT 

PHOTOGRAPHY & LIVE ACTION FOOTAGE
StoryTeller Labs

VIDEO

LANDING PAGE

DIGITAL ADS

INSTAGRAM POSTS

MikeSpencerDesign-LaSportivaCyklon-IG1080x1350-1-1920×1280-1

PRINT ADS

MikeSpencerDesign-LaSportivaCyklon-PrintAd-1920×1280-1

Other Work

Dialed In CampaignCampaign Design / Art Direction

2021 Fall CampaignArt Directon

Travis Credit UnionCampaign Design

Cuesta College Concert SeriesGraphic Design / Illustration

Habu Fit SystemArt Direction / Brand Identity / Web Design / Design

Performance Fit LabEnvironmental Design / Art Direction / Design

L6 Reel Platform LaunchPackaging Design

The Running EventEnvironmental Design

habu Brand ExplorationBrand Identity / Design

CatalystBrand Identity / Design

© Mike Spencer 2021