LA SPORTIVA CYKLON CAMPAIGN
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Go-to-market campaign that encompassed print, digital, and social platforms. I led creative on the entire project, including design of a landing page, magazine ads, and endemic ads. I also concepted and art directed the animation video and created the shotlist for the live action photography that was remotely shot in the Dolomites during COVID.
Video pre-roll results recorderd 2x the forecasted views and digital ads beat the targeted CTR benchmarks.
ART DIRECTION / DIGITAL DESIGN / PRINT DESIGN
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ROLE
Art direction and design
CREATIVE DIRECTOR
Joe Starmer
VIDEO
Lumenati & SPILLT
PHOTOGRAPHY & LIVE ACTION FOOTAGE
StoryTeller Labs
VIDEO
LANDING PAGE
DIGITAL ADS
INSTAGRAM POSTS
PRINT ADS
Other Work
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