The brief for this tradeshow booth consisted of three key elements: announce to the running world that BOA is all about "Fit", make it out of components that could be re-purposed in our newly completed building, and make it affordable.
The solution? Let's make six and a half foot tall letters that shout BOA's story at everyone walking by. The booth was designed to have a clean and almost presentation-like feel to it. So, it contains BOA's key message along with four key products on podiums customized to their running category.
AT THE RUNNING EVENT
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