THE RUNNING EVENT

The brief for this tradeshow booth consisted of three key elements: announce to the running world that BOA is all about "Fit", make it out of components that could be re-purposed in our newly completed building, and make it affordable.  

The solution? Let's make six and a half foot tall letters that shout BOA's story at everyone walking by. The booth was designed to have a clean and almost presentation-like feel to it. So, it contains BOA's key message along with four key products on podiums customized to their running category.

ENVIRONMENTAL DESIGN

ROLE
Art direction and design

CREATIVE DIRECTOR 
Garrett Davis

BUILDER
Alexander Exihibit

BOOTH MOCKUP

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AT THE RUNNING EVENT

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REPURPOSED LETTERS

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Other Work

La Sportiva Cyklon CampaignArt Directon / Digital Design / Print Design

Dialed In CampaignCampaign Design / Art Direction

Habu Fit SystemArt Direction / Brand Identity / Web Design / Design

Performance Fit LabEnvironmental Design / Art Direction / Design

L6 Reel Platform LaunchPackaging Design

CatalystBrand Identity / Design

habu Brand ExplorationBrand Identity / Design

© Mike Spencer 2021