BOA PIONEER / VINCENT VIET

Vincent Viet is a trail runner, located in Annecy, France. I was given the awesome opportunity to travel and film him training in his beautiful hometown.

This was a one-day shoot, and we were tasked with getting photo assets for an upcoming print and digital campaign and capturing video and interview footage to create edit that would live on the BOA website. 

My role was to create style boards and shot lists for photography and then art direct photo and video on the day of the shoot. I also helped with art direction in the edit of the video.

ART DIRECTION

ROLE
Photo and video art direction

CREATIVE DIRECTOR 
Garrett Davis

PRODUCTION
Elissa Banker

PHOTOGRAPHY
Dan Patitucci

VIDEO
Director/DP/Editor - Brendan Lauer
Sound - Ethan Houser

VIDEO

PHOTOS

MikeSpencerDesign-BOAPioneerVincentViet-PatitucciPhoto1-1920×1280-1
MikeSpencerDesign-BOAPioneerVincentViet-PatitucciPhoto3-1920×1280-1
MikeSpencerDesign-BOAPioneerVincentViet-PatitucciPhoto4-1920×1280-1
MikeSpencerDesign-BOAPioneerVincentViet-PatitucciPhoto5-1920×1280-1
MikeSpencerDesign-BOAPioneerVincentViet-PatitucciPhoto7-1920×1280-1
MikeSpencerDesign-BOAPioneerVincentViet-PatitucciPhoto2-1920×1280-1
MikeSpencerDesign-BOAPioneerVincentViet-PatitucciPhoto8-1920×1280-1

PRINT AD

MikeSpencerDesign-BOAPioneerVincentViet-MagazineAd-1920×1280-1

Other Work

La Sportiva Cyklon CampaignArt Directon / Digital Design / Print Design

Dialed In CampaignCampaign Design / Art Direction

Habu Fit SystemArt Direction / Brand Identity / Web Design / Design

Performance Fit LabEnvironmental Design / Art Direction / Design

L6 Reel Platform LaunchPackaging Design

The Running EventEnvironmental Design

CatalystBrand Identity / Design

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© Mike Spencer 2021