2021 FALL CAMPAIGN

An email acquistion campaign that ran for 10 weeks, with a goal of 75,000 email sign-ups via a product giveaway incentive. We reached that mark by week 6 and had more than doubled the original goal by the end of the campaign. 

I concepted and led the art direction for the photo shoot that was the backbone of the creative on the campaign. We had 21 different products, multiple angles needed, and two and a half days to shoot everything. The main themes for this shoot were to bring some outdoor elements into the studio and to be able to customize the shot to each product. These would be seen on social channels, so it needed to be something that could stand out on your feed. Brent Taylor, at OMS Photo, did a fantastic job of bringing everything to life.

ART DIRECTION

ROLE
Art direction

CREATIVE DIRECTOR 
Joe Starmer

PHOTOGRAPHY
Brent Taylor / OMS Photo

ALL UP 

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KEY VISUAL

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KEY VISUAL MOTION

PRODUCT SHOTS

DETAIL SHOTS

Other Work

La Sportiva Cyklon CampaignArt Directon / Digital Design / Print Design

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Habu Fit SystemArt Direction / Brand Identity / Web Design / Design

Performance Fit LabEnvironmental Design / Art Direction / Design

L6 Reel Platform LaunchPackaging Design

Social Media CampaignsDigital Design

The Running EventEnvironmental Design

habu Brand ExplorationBrand Identity / Design

CatalystBrand Identity / Design

© Mike Spencer 2021