THE PERFORMANCE FIT LAB

The Performance Fit Lab is BOA's crown jewel in biomechanical testing. What does that mean?

PhDs x High Tech Equipment / Athletes = Science

At least something to that effect. There's a lot of learning going on in that lab. Launched in 2019, I was tasked with creating an environment that evoked the clean aesthetic often found in a lab setting while still incorporating some of BOA's key brand elements. This culminated in a photo shoot that I art directed to help seed the media launch. 

 

ENVIRONMENTAL DESIGN /
ART DIRECTION / DESIGN

ROLE
Art direction and design

CREATIVE DIRECTOR 
Garrett Davis

INSTALLER
Kree8

PHOTOGRAPHY
Kody Kohlman
MikeSpencerDesign-PerformanceFitLab-WallTexture-1920×1280-1
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MikeSpencerDesign-PerformanceFitLab-PowerPrecision-640×640-1
MikeSpencerDesign-PerformanceFitLab-EnduranceHealth-640×640-1
MikeSpencerDesign-PerformanceFitLab-MotionCaptureAction-1920×1280-1
MikeSpencerDesign-PerformanceFitLab-MotionCaptureTreadmill-640×640-1
MikeSpencerDesign-PerformanceFitLab-GolfDetail-640×640-1
MikeSpencerDesign-PerformanceFitLab-GolfAction-1920×1280-1
MikeSpencerDesign-PerformanceFitLab-TreadmillAction-1920×1280-1
MikeSpencerDesign-PerformanceFitLab-TreadmillDetail-640×640-1

Other Work

La Sportiva Cyklon CampaignArt Directon / Digital Design / Print Design

Dialed In CampaignCampaign Design / Art Direction

Habu Fit SystemArt Direction / Brand Identity / Web Design / Design

L6 Reel Platform LaunchPackaging Design

The Running EventEnvironmental Design

CatalystBrand Identity / Design

habu Brand ExplorationBrand Identity / Design

© Mike Spencer 2021