The Performance Fit Lab is BOA's crown jewel in biomechanical testing. What does that mean?
PhDs x High Tech Equipment / Athletes = Science
At least something to that effect. There's a lot of learning going on in that lab. Launched in 2019, I was tasked with creating an environment that evoked the clean aesthetic often found in a lab setting while still incorporating some of BOA's key brand elements. This culminated in a photo shoot that I art directed to help seed the media launch.
La Sportiva Cyklon CampaignArt Directon / Digital Design / Print Design
2021 Fall CampaignArt Directon
Dialed In CampaignCampaign Design / Art Direction
Habu Fit SystemArt Direction / Brand Identity / Web Design / Design
BOA Pioneer / Grayson MurphyArt Direction
L6 Reel Platform LaunchPackaging Design
BOA Pioneer / Vincent VietArt Direction
The Running EventEnvironmental Design
CatalystBrand Identity / Design
habu Brand ExplorationBrand Identity / Design