Grayson Murphy is an up-and-coming athlete in the running world. She straddles the line between trail, road, and track and finds ways to perform in each category. After signing with Saucony, we had the chance to film her in the all-new Switchback 2, featuring BOA.
With such a dynamic athlete product, we developed a multi-pronged effort to capture all the content we needed. I was tasked with creating a photo shot list, developing storyboards for an animation video, and art directing video on the day of and in the edit.
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