BOA PIONEER / GRAYSON MURPHY

Grayson Murphy is an up-and-coming athlete in the running world. She straddles the line between trail, road, and track and finds ways to perform in each category. After signing with Saucony, we had the chance to film her in the all-new Switchback 2, featuring BOA. 

With such a dynamic athlete product, we developed a multi-pronged effort to capture all the content we needed. I was tasked with creating a photo shot list, developing storyboards for an animation video, and art directing video on the day of and in the edit.

ART DIRECTION

ROLE
Photo and video art direction

CREATIVE DIRECTOR 
Garrett Davis

PRODUCTION
Elissa Banker

PHOTOGRAPHY
Kody Kohlman

VIDEO
Creative Director/BOA – Garrett Davis
Creative Director/SPILLT – Ed Rhine

Art Director/BOA – Mike Spencer
AD/Animator/SPILLT – Brian Long
3D/SPILLT – Jon Drobil
Editor/SPILLT – Jerem Sloan Sound Design/Music/Mix – Coupe Studios
Brand Director/BOA – Elissa Banker

VIDEO

PRINT AD

MikeSpencerDesign-BOAPioneerGraysonMurphy-PrintAd-1920×1280-1

Other Work

La Sportiva Cyklon CampaignArt Directon / Digital Design / Print Design

Dialed In CampaignCampaign Design / Art Direction

Habu Fit SystemArt Direction / Brand Identity / Web Design / Design

Performance Fit LabEnvironmental Design / Art Direction / Design

L6 Reel Platform LaunchPackaging Design

The Running EventEnvironmental Design

CatalystBrand Identity / Design

habu Brand ExplorationBrand Identity / Design

© Mike Spencer 2021