Grayson Murphy is an up-and-coming athlete in the running world. She straddles the line between trail, road, and track and finds ways to dominate in each category. After signing with Saucony, we had a chance to film her in the all-new Switchback 2, featuring BOA.
With such a dynamic athlete and product combination, we developed a multi-pronged effort to capture all the content needed for this go-to-market campaign. I was tasked with creating a photography shot list, developing storyboards for the animation video, and art directing video on shoot days and in the edit room.
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